Let me share my FIRST SECRET on how you can grow faster, optimize your cash flow and position yourself as a trustworthy business even though you are a small business owner. Here comes SECRET #1 - VISIONARY POSITIONING.
SECRET #1 OUT OF 6 - VISIONARY POSITIONING.
Before you jump in and work, work and work - take the time to think about what your business promise should be on the marketplace.
Apple positioned themselves to be ”DIFFERENT” and that’s how they built their computers. Innovative, different and not adaptable with any PC product or softvare that was the dominating computer back then.
The company RED Balloon, founded by Naomi Simson wanted that 10% of all Australians should have touched and enjoyed their products. 10 years later they reached their goal. Today they are the Top 50 companies to work for in the world.
Mindvalley is an education and personal development company founded by Vishen Lakhiani. His positioning was about educating 1 BILLION people through his personal development platform. 8 years later he did.
What is your visionary positioning? Where do you want your company to be 10, 20 or 30 years from now?
WRITE IT DOWN. If you don’t dare to write it down and act upon it with minimum three actions everyday you will not become a 6 figure business in less than 2 years.
You will not be able to replace yourself because growing is about creating systems in your company that can function without you.
Without visionary positioning your company will not become an asset and will stay being a liability - a new rat race you are stuck in because you don’t have the clarity of where your company should be in the marketplace.
So, grab a pen and paper and finish these different positioning helping sentences.
30 years from now my company will touch ________ (percentage) lives in _________________________ (country/city/worldwide).
Always, my company will stand for and be known for:
In the next blog post I will reveal SECRET #2.
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CEO, Ladylegend Media